Image Sizes for Social Media in 2026: Complete Guide

Each social network has its own size specifications for profile photos, covers, posts, and stories. Using incorrect dimensions makes your images look pixelated, cropped, or disproportionate, projecting an unprofessional image. This guide brings together all the updated sizes for 2026, so you can create visual content that looks perfect on every platform. Use our image resizing tool to adjust exact dimensions in seconds.

Instagram: recommended sizes

Content type	Size (px)	Proportion
Profile photo	320x320	1:1
Square Post	1080x1080	1:1
Vertical Post	1080x1350	4:5
Story / Reel	1080x1920	9:16
Carousel	1080x1080	1:1

On Instagram, vertical posts in 4:5 format take up more space in the feed and generate greater engagement than square ones. For stories and Reels, the 9:16 vertical format is mandatory if you want to take advantage of the entire device screen. Remember that Instagram compresses images when uploading them, so it is advisable to upload files in JPEG or WebP format with a resolution slightly higher than the minimum. If you need to change the format, use the PNG to JPG converter.

Facebook: updated dimensions

Content type	Size (px)	Proportion
Profile photo	170x170	1:1
Cover	820x312	2.63:1
Shared post	1200x630	1.91:1
History	1080x1920	9:16
Event	1920x1005	1.91:1

The Facebook cover is one of the most visible elements of any company page. Keep in mind that on mobile it is cropped to 640 x 360 px, so avoid placing text or key elements on the side edges. For shared link posts, the 1200 x 630 px size is the Open Graph standard that is also used by platforms like LinkedIn, WhatsApp, and Slack when previewing a link.

LinkedIn, X (Twitter) and YouTube

LinkedIn uses 1200 x 627 px for image posts and 1128 x 191 px for the personal profile banner. Company pages use a 1128 x 191 px banner. As for X (Twitter), post images are best viewed at 1600 x 900 px (16:9), the profile photo is 400 x 400 px, and the header is 1500 x 500 px.

YouTube requires 1280 x 720 px (16:9) thumbnails to display clearly at all resolutions. The channel banner is 2560 x 1440 px, although the safe zone visible on all devices is reduced to 1546 x 423 px in the center. It is essential to design with that safe zone in mind so that important information is not lost on mobile phones or televisions.

TikTok and Pinterest

TikTok It uses the 9:16 vertical format with a recommended resolution of 1080 x 1920 px, the same as Instagram Stories. For the profile photo, 200 x 200 px is enough. Pinterest favors vertical pins in 2:3 format, with an optimal size of 1000 x 1500 px. Taller pins (1000 x 2100 px) take up more space in your feed and can generate more clicks, but Pinterest penalizes excessively long pins, so stick to a maximum ratio of 1:2.1.

Before uploading your images, remember to optimize the weight with the compression tool so they load faster on all platforms. To learn more about ideal formats, check out our article on differences between PNG, JPG and WebP.

Summary and best practices

• Always design at the recommended resolution, not the minimum. This guarantees sharpness on high-density (Retina) screens.
• Export in JPEG for photographs and in PNG for graphics with text or transparency.
• Keep files under 1 MB to avoid excessive loading times.
• Use the same visual identity (colors, typography, style) on all platforms to reinforce your brand. Extract your palette with the color palette tool.
• Check how your image looks on both mobile and desktop before publishing.

With these updated dimensions and GlobalTool tools, you will have visual content optimized for each platform without depending on paid software. Also visit our article on digital productivity tools to discover more free resources that will streamline your workflow.